Dan McClellan

On Undesigned Coincidences: A Reply to Dan McClellan

One of the most powerful tools in persuasion, irrespective of the credibility of what you are saying, is confidence. Assertions delivered with certainty and rhetorical force can often sound very convincing to an untrained audience. For the uninitiated, confidence is very easily, and subconsciously, taken as a proxy for competence.

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